I'm currently daydreaming and lusting after the new Chanel F/W 11 advert styled by Carine Roitfeld featuring Freja Beha Erichsen & shot by Karl Lagerfeld... a PERFECT little teaser for the
Harrods Chanel takeover!
Harrods is housing a Chanel takeover...
(dreams really do come true!)
From Monday 5th September two pop-up boutiques (one fashion and one beauty), the Brompton Road windows and an outstanding installation, will all pay homage to the iconic French brand.
The Brompton road store façade features themed windows, inspired by Karl Lagerfeld's most recent whimsical Ready-to-Wear collection, with a magical forest theme. The iconic logo can be confidently viewed at the top of each door.
UNE PROMENADE (THE CHANEL INSTALLATION)
Situated on the Third Floor, this jaw-dropping installation encompasses eight rooms dedicated to milestones in Chanel's history. First up is the Camellia Room (pictured above - scroll to see a 360 degree picture of the room). Designed to resemble a walled garden this room pays homage to Coco's favourite flower. Amongst the leafy room you will find such joys as a quilted watering can and a white gold camellia tree designed by Karl Lagerfeld.
Room 7L is a recreation of Karl Lagerfeld's famously comprehensive library, with a voiceover from the man himself. Room 54, or the tweed room, is named after the year 1954 when Coco created classic Chanel tweed and includes panels of the famous fabric.
In the Haute Couture room, visitors can see how its lucky owner receives a Chanel couture dress (resplendent in a life size Chanel box).
The Nursery Room features wallpaper and curtains designed by Mr. Lagerfeld with the addition of a doll's house brimming with a host of Chanel toys, including a Chanel-clad Harrods Bear which is, unfortunately, far too precious for sale.
The 2.55 room is a tribute to Chanel's most famous bag - the 2.55 (created in 1955). Designed to feel as though you are actually inside the bag, the room features videos of the bags being crafted. Chanel has even created a limited edition Harrods bag in green, available to buy from the pop-up fashion boutique.
Last but not least, the Chanel No. 5 room celebrates the world's best-selling fragrance featuring posters designed by Andy Warhol and a litre sized bottle, available to buy from the pop-up Beauty boutique.
THE POP-UP BOUTIQUES
The one-off Chanel fashion boutique is located on the ground floor and is accessible from Brompton and Hans Road. Exterior walls are back and white, embossed with lions heads. Inside, the boutique splits into three rooms, one red, one green and one blue, displaying accessories, bags, shoes, and fine jewellery against a backdrop of a sumptuous, magical forest.
The beauty boutique is also located on the ground floor and showcases the "Knightsbridge Collection", created by Peter Philips, Creative Director of Chanel make-up.